MIX is in the air (I’m referring specifically to the mix of fragrance and air that gets pumped through the lobby at Mandalay Bay). It’s a big one this year. We can all tell that there’s something big brewing inside the mothership and we’re hoping to get a glimpse. That makes things fun, but also a little tense. When I worked at Microsoft I always felt frustrated that we couldn’t keep a secret. Now I feel frustrated that Microsoft seems to be so good at it!
Well, if you need a distraction, that distraction should be typography. It’s the slow-down alternative to the MIX craziness. I’ll be speaking on Tuesday at 2:00. Be there or be square. How square? Here are 5 can’t ignore reasons to be there:
- Typography matters more today than ever. Windows Phone relies heavily on good typography. So does the web.
- This talk is a primer. No previous typography experience required. Think of it as Part IV of the Design for Developers workshop series I did a few years ago.
- We’ll skip the boring stuff. No lessons on the anatomy of letters.
- No controversial technology. Sick of the unavoidable HTML5 vs. Silverlight or Windows Phone vs. Android conversations? We’ll talk a little about ClearType, but that’s as controversial as it gets. Take a break. Learn something different. This is a design talk.
- There might be prizes. I’m not saying there will and I’m not saying there won’t.
Having said that, there are a few good reasons not to come to my talk.
- You’re tool cool to care about typography. Fine. We don’t want you there anyway.
- You want to go to Laurent’s sure-to-be-excellent deep dive into MVVM which is at the same time.
- Or maybe you want to see Scott’s equally awesome sounding talk about HTML5. It’s also at the same time. In fact, I may go to that one myself (in which case I leave my slides on auto-play so you’re still free to choose).
- You already know a whole lot about digital typography and only planned on coming to heckle me.
- You don’t like cool stuff. And you smell bad. And you can’t dance.
So there you go. Convinced? Well, have a great MIX and see you at the talk!