Our man Gary Hustwit (producer of the typography-for-the-every-man documentary Helvetica) released the trailer for his new documentary Objectified .I really loved Helvetica and I'm just as excited about this one. It appears to be his take on industrial design, the design of the physical objects that (more and more) fill up our lives.

I get pretty laser focused on UI design and graphic design, but it only takes one trip to Target, Ikea or the Apple Store to realize that industrial design is the epicenter of this design revolution that's taking place. This should be a great film!