That’s from a sample Paper sketchbook called “Making Paper” that ostensibly contains notes about the process of building the app and the brand. This page is to be their site map and the real page does, indeed, contain a manifesto. Their’s reads:
We noticed that somehow, along the way, software designed to help us be creative actually made us less creative. That’s because we believe our best ideas emerge when we use pencils and paper. So we set out to build tools that work the way we do.
I don’t have a dictionary definition of manifesto at hand. I’ve avoided looking it up because I’m willing to hijack it (take that word meanings!). I think of it this way: a manifesto is a declaration of why the thing you do makes the world better.
Sounds simple, and maybe it is. Maybe you’re already working under some assumptions that roughly add up to one. The power of the manifesto, though, only comes when you write it down. Keep it short and understandable. You should have a single sentence version and a single paragraph version and then be ready and excited to lay those on anyone that asks. To be clear, it’s not the sentence or the paragraph that matters. It’s the process and the fight for clarity that makes the difference.
Until you write it down, your manifesto is not a manifesto. It’s just those rough assumptions, equivocal ideas and inconclsusive connections. That amorphic thing has no power, no ability to make you focus and no capacity to strenghen your comittment. I think you have to write it down and then share it. I’m writing mine.
Paper had a manifesto and they knew it. They labeled it. I think some people might have the clarity of mind to create these naturally, without trying. For the rest of us, it takes some work but I suspect it can become a habit.
I started looking for examples and their are dozens, probably hundreds. Find a hero (a business you love, a thinker you want to emulate, a creation that touched you, a leader you want to follow) and you won’t have to dig deep to find a manifesto. They might not call it that (probably won’t), but the evidence will emerge in the form of an alluring ability to simply state their reason for being, coupled with an infectious commitment to what they create. And that’s the magic.