Putting the “O” in Obama: Designing the Obama’08 Logo

This is a really great interview with Sol Sender of the eponymous Chicago-based design firm who was responsible for the Obama08 logo. This was a very design-focused campaign and I think that it had clarifying effect on a lot of the messaging in the campaign. Some great insights here about how that came together. Note that this is a two-parter.


Published

Discussion

Previous