SEO stands for Search Engine Optimization while SEM means Search Engine Marketing. The primary distinction is that SEO works to improve a website’s visibility in search engines so that it receives more visitors from organic search results. The objective of SEM is to increase a website’s visibility and traffic through natural and paid search engine results. There are two primary types of results returned by a Google search: paid and unpaid. Websites use SEO to improve their positions in unpaid search results. In addition, pay-per-click advertising can place your site at the top of search engine results pages (PPC). SEO is the process of maximizing one’s visibility in unpaid search results. Search engine marketing (SEM) is the practice of utilizing both search engine optimization (SEO) and pay-per-click (PPC) advertising to attract visitors from search engines. To sum up, search engine marketing encompasses both search engine optimization and pay-per-click advertising. Thus, Search Engine Optimization can be seen as a “part of” Search Engine Marketing.
SEO is a continuous process of improving your website to ranking in the organic search results pages. As Google uses 200+ ranking signals in the algorithms so SEO can be categorized into four subcategories. These are technical SEO, On-Page and OFF-Page SEO, and User Interaction Signals. On the other hand, In today’s highly competitive business environment, search engine marketing (SEM) is a powerful tool for expanding your company’s reach. Search engine marketing is the most efficient approach to publicize your items and expand your business in a world where millions of companies are competing for the same customers’ attention. With that in mind, NerdPlusArt comes up with this SEO & SEM category. Here, you will learn tons of ideas both about SEO and SEM.