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SEO & SEM

7 posts

SEO stands for Search Engine Optimization while SEM means Search Engine Marketing. The primary distinction is that SEO works to improve a website’s visibility in search engines so that it receives more visitors from organic search results. The objective of SEM is to increase a website’s visibility and traffic through natural and paid search engine results. There are two primary types of results returned by a Google search: paid and unpaid. Websites use SEO to improve their positions in unpaid search results. In addition, pay-per-click advertising can place your site at the top of search engine results pages (PPC). SEO is the process of maximizing one’s visibility in unpaid search results. Search engine marketing (SEM) is the practice of utilizing both search engine optimization (SEO) and pay-per-click (PPC) advertising to attract visitors from search engines. To sum up, search engine marketing encompasses both search engine optimization and pay-per-click advertising. Thus, Search Engine Optimization can be seen as a “part of” Search Engine Marketing.

SEO is a continuous process of improving your website to ranking in the organic search results pages. As Google uses 200+ ranking signals in the algorithms so SEO can be categorized into four subcategories. These are technical SEO, On-Page and OFF-Page SEO, and User Interaction Signals. On the other hand, In today’s highly competitive business environment, search engine marketing (SEM) is a powerful tool for expanding your company’s reach. Search engine marketing is the most efficient approach to publicize your items and expand your business in a world where millions of companies are competing for the same customers’ attention. With that in mind, NerdPlusArt comes up with this SEO & SEM category. Here, you will learn tons of ideas both about SEO and SEM.

On page optimization
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  • 7 minute read
SSEO & SEM

On Page Optimization Basics For SEO

  • byNerd Plus Art
  • March 12, 2023
Search engine optimization (SEO), which involves improving specific web pages on a website to rank better in search…
technical seo checklist
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  • 6 minute read
SSEO & SEM

Basic Technical SEO Checklist – Part 1

  • byNerd Plus Art
  • March 12, 2023
In this article, we will cover an essential technical SEO checklist that you can use to optimize your…
keyword research
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  • 5 minute read
SSEO & SEMDigital Marketing

Keyword Research Basics

  • byNerd Plus Art
  • February 25, 2023
When it comes to digital marketing, keyword research is a fundamental step in any successful campaign and SEO…
competitor keyword analysis
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  • 4 minute read
SSEO & SEM

Benefits Of Competitor Keyword Analysis In SEO

  • byNerd Plus Art
  • February 22, 2023
An examination of the terms that your rivals are using in their search engine optimization (SEO) campaigns is…
SEO copywriting services
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  • 5 minute read
SSEO & SEM

Importance Of SEO Copywriting Services

  • byNerd Plus Art
  • January 24, 2023
The method of SEO copywriting services engages in accumulating tried-and-true SEO best practices that boost traffic (such as…
local seo packages
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  • 5 minute read
SSEO & SEM

Choosing The Best Local SEO Packages

  • byNerd Plus Art
  • January 23, 2023
Choosing reliable and right local SEO packages is crucial in optimizing a website for local search results. Local…
SEO Matters For Law Firms
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  • 4 minute read
SSEO & SEM

Why SEO Matters For Law Firms

  • byNerd Plus Art
  • September 29, 2022
SEO has because a crucial aspect of running any successful business, and law firms are not an exception.…
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