Table of Contents Hide
- Ad Extensions – Extra Information
- You Need A Google Ads Account
- Why Do Search Ad Extensions Matter?
- How Can Ad Extensions Contribute To Increasing User Engagement?
- How Does An Extension Work On A Display Ad?
- Which Ad Extensions Can Serve Automatically?
Google features these ad extensions which are free, and if you do not want the bother of knowing which ad extensions can serve automatically, Google makes it easy by offering automated extensions.
Social media marketers have a job on their hands to share content and to be engaging with their audience. They are also, therefore, focused on metrics – knowing who is landing on their website and what the conversion rates are.
When you are considering Internet marketing, the first thing is to establish which pay-per-click platform to use, and of course, the best-known one is Google Ads. Also, which ad extensions can serve automatically to make the reach of Google the best? You need to find out as you can begin to see your ads in a short space of time. Advertisers enjoy a better click-through rate and a better return on investment with Google Ads.
Which ad extensions can serve automatically? Automated extensions can give you excellent ads to win new customers. When an automated extension is predicted, Google Ads automatically creates and shows it below your ad. Most of these automated extensions show with all ad types, while some only show on laptops and some only on desktops.
There are differences between each of the pay-per-click programs, and each one has its own set of rules and regulations in terms of presentation. For instance, it may well be that you only have 25 characters in your title and 35 characters in your lines, and that is restricting you a lot in terms of telling customers about your business.
Ad Extensions – Extra Information
Online adverts are important because they help an online business hone in on the right audience. But did you notice that advertisements on Google are starting to have more information than your traditional search ads? This extra information and features are known as ad extensions.
But which ad extensions can serve automatically and do they come as recommended by expert online marketers. But which ad extensions can serve automatically and be a real boost to your online campaign? Can ad extensions boost ad click-through rates significantly? It goes without saying that these ad extensions are more profitable, as they allow you to add more information to your ads.
Improve Click-Through Rate
People who have learned which ad extensions can serve automatically say that they are one of the best features of Google ads and that adding ad extensions can improve CTR by up to 15%. Knowing which ad extensions can serve automatically can be tricky, as there are so many options.
It can require some effort to use them properly and not using them properly can actually result in bad CTR. Getting it right can improve your campaign performance. Google ads can be frustrating because you have to try and get a whole lot of important information about your business into this tiny little space.
And that is precisely why it is important to know which ad extensions can serve automatically. If you can’t think how it is going to be possible to fit all your business details into one little ad, then know which ad extensions to use as they can expand your original ad with extra information so people can make more of an informed decision about your business.
Apart from knowing which extensions can serve automatically, you want to know why these ads should be used. Surely, one of the biggest benefits of ad extensions is having the space to create a good call to action. After all, that is what it is all about – creating ads that make people want to click on them. You can be adding locations, discounts, callouts, numbers, messages, and site links.
If you use the wrong ad extensions and they are the kind of extensions that do not apply to your goals, then you can expect lower click-through rates than average. You have to understand how ad extensions work. If you just simply include ad extensions on your ads because you heard it can improve CTR, it would not work for you.
When you use extensions, you have to make sure that they are actually improving your call to action. just to do it because you read a study about improved CTR. Every time you use extensions, make sure they are helping or improving your call to action.
There are many options when it comes to choosing what ad extensions will work best for your business. These extensions are not all the same and they come in different formats. Some are manual, some are automated and some are both. A business has to decide which ad extensions can serve automatically. These extensions are created by Google’s algorithm and use search terms to generate informational bits or links to your site underneath your ad text.
They are not all the same, though, and that is why a business needs to match the marketing goal to the correct ad extension. If you find it imperative that your business telephone number be listed, then you might choose automated call extensions, as this includes your business’s phone numbers. Another business might want dynamic site link extensions, as this includes links to website pages such as your gallery page where you display photos or your services page.
You Need A Google Ads Account
Apart from automatically applying automated extensions to ads, Google does not provide information about the automated extensions, which is seen as a bit of a drawback.
Google ads were once known as Google AdWords and to set up google ad extensions, you will need to open- and then log into your account and click where it tells you to add extensions.
You then choose the ad extension you want to use. Each of them requires different information about your business. When you do research on these different ad extensions, you will come across different types, some of which are –
- Callout extension
- Message extensions
- Price extensions
- App extensions
- Call extensions
- Location extensions
- Promotion extensions
- Structured snippet extensions
These structured snippet extensions call attention to your products and services. So when you want a snippet extension, you will see categories such as brands you sell and services you offer.
So if you are an accommodation establishment advertising your place, you can include an extension that highlights your offerings. Obviously, it is a larger advertisement because of the added information and it will therefore generate more engagement. So for your guesthouse or hotel, you will see ad extensions, especially for an accommodation establishment. The location extension, as an example, tells visitors the address of your place.
With a call extension, such as a telephone number, the user can call you directly and Site Excerpts will allow you to highlight all the services your accommodation establishment offers.
But there are many other ad extensions such as message extensions, that give people a chance to contact you from your ad and are of use to mobile users with the ability to communicate via text messages.
The benefit of these ad extensions is that they allow your business to feature certain attractions or deals your business is offering. That means you get promotion extensions too. These are useful when your store or hotel is offering a special that makes your offerings much more affordable to customers.
Why Do Search Ad Extensions Matter?
When you ask the question of why do search ad extensions matter, it is because these add-on features add something extra. Normal text ads have a headline, they have a short description, and a website URL. However, with ad extensions, you will quickly see why do search ad extensions matter, because advertisers can then provide a lot more information.
This additional information is designed to bring about more calls to action and ultimately meaning a better return on your advertising and what you spend on it.
Unfortunately, though, once you have added these automated extensions, you still can’t assume that it will show up each time your ad is triggered. When your ad is triggered, Google Ads takes into account quite a few factors. If Google believes that the ad extension will enhance your ad’s performance, the extension will be created automatically and displayed with your ad.
Match The Marketing Goal To The Correct Ad Extension
What is your marketing goal? Everyone has different goals and purposes, but the goal of every marketer is to bring in more sales. This is why you need to expand your ads – give people more information and more reasons to click.
With google ads, you choose the keywords that your advertisement needs to display for people to find you. You select language targeting options, as well as the geographic area you want to target. You also select relevant ads and are rewarded with more people clicking on your ad, known as click-throughs.
Ads Relevant To Your Business
The more clicks your ad generates, the higher it ranks. With your Google Ad Campaign, you can adapt and change things to make it more lucrative. But which ad extensions, as they do not always apply to every business?
That is why you have to match the marketing goal to the correct ad extension. Yes, ad extensions are recommended for every marketer, but the idea is to understand the extensions and to only use extensions that are relevant to your business.
Yes, they are free to add and they only show if they can be expected to improve your ad’s performance. If the ad extension makes sense for your business, then you can go ahead and select extensions based on your goals.
How Can Ad Extensions Contribute To Increasing User Engagement?
You may ask how can ad extensions contribute to increasing user engagement. What is the good of a tiny little advert that can hardly be seen? What is good if it shows a frustratingly little bit of information? In fact, the space is so small you fear there just would not be enough information to convey the message about your business, its products, and services.
So how can ad extensions contribute to increasing user engagement? When you have more space, you add more information, satisfying the questions customers would ask about your business. These ad extensions also improve clickthrough rates.
It is therefore important to understand which ad extensions can serve automatically, as it will help towards better performance and higher metrics. After all, that is one of the main benefits of ad extensions – better performance.
How Does An Extension Work On A Display Ad?
If you ask the question ‘how does an extension work on a display ad?’, then the answer is that it basically adds information, such as a phone number. Which ad extensions can serve automatically? Google sets up automated call extensions if your goal is to encourage customers to pick up the phone and call.
Online advertising is hugely competitive and a business has to do what it takes to have an edge on the competition. Which ad extensions can serve automatically on display ads? Display advertising attracts an audience to take a specific action. The ads are often made up of text-based adverts that encourage a person to click through to a landing page and take action. So how does an extension work on a display ad? It adds more information below the display ad.
Which Ad Extensions Can Serve Automatically?
Google allows marketers to add information about a business, product, or service when their ad comes up in search results. Structured snippets, callout, and site links are the ad extensions that serve automatically? Google allows users to enable these automated extensions, which use algorithms to generate certain information from your website.
Google ads automatically serve those ad extensions that are predicted to have the best impact on performance. These are the 3 extensions mentioned above that every marketer needs to be using to improve and enhance their text ad.